1. Art Farms Service Overview
Each of the restaurants and other locations available through the Service (a “Venue”) has adopted Art Farms’ proprietary reservation and inventory management system (the “Platform”). The Platform interacts with the Venue to find available reservations, to secure, change or cancel online reservations, and to confirm that reservations were honored. Where reservations are placed directly with a Venue that uses the Platform, or through other third party reservation services that the Venue may use, information about patrons of a Venue (each, a “Guest”) is recorded in (or transferred to) the Platform to assist the Venue in managing the reservation and provide services to such Guest. While an individual Venue’s reservation inventory is accessible to the Platform to perform these functions, other information that may be stored by a Venue (for example, credit card numbers) is not accessible to the Platform. Where a Guest may pay or enter payment information via the Platform (either to hold a reservation, or for services received at a Venue), payment is processed by a third party payment processor such as Stripe and information about that payment is subject to such processor’s policies. Note that in no case does Art Farms store credit card or payment information on the System; all such information is held by our third party payment processor(s) or the Venue itself.
2. Types of Data We Collect
“Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data or that may independently, or in connection with other information, be used to identify you. “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.
A Note on Users. Art Farms customers are the Venues (or agents that Venues have contracted to handle their reservations), and only Venue employees or agents have Accounts (as defined below) with Art Farms. Guests do not have Accounts on the Platform. Except where provisions are specific to Registered Users, Accounts, or Guests, all the terms of this Policy apply equally to both Guest and Registered User information.
Information You Provide to Us.
- We may collect Personal Data from you, such as your first and last name, gender, e-mail and mailing addresses, and password when you create an account to use the Services (“Account”). Only representatives of a Venue may create an Account (each such individual, a “Registered User”).
- If you access the Services on your mobile device, we may collect your phone number and the unique device id number (Registered Users only).
- When connecting to our Services via a service provider that uniquely identifies your mobile device, we may receive this identification and use it to offer extended services and/or functionality (Registered Users only).
- If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
- If you participate in a survey conducted via the Services, we may collect additional profile information.
- We may also collect Personal Data at other points in our Site or Services that state that Personal Data is being collected.
Information Collected from Third Parties.
- When a Venue takes a reservation directly from a Guest, or receives such information from a third party service or platform, Personal Data about the Guest is recorded in the Platform. In addition, Guest notes (such as dining preferences) may be recorded in the Platform by Venue staff.
- When a Guest makes a financial transaction with a Venue via the Platform, we will collect all information necessary to complete the transaction, including credit card information. We do not store payment information directly on our servers, but this information may be shared with Venues and third parties as set forth herein.
- Purchase histories of Guests may be linked to the Platform by the Venue point of sale systems.
Information Collected via Technology.
Information Collected by Our Servers. To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
You can erase or block Cookies from your computer if you wish to do so (your internet browser help screen or manual will thoroughly explain this process), but certain parts of the Services, as well as parts of the Site, may not work correctly or will not work at all if your browser is set not to accept Cookies.
The Site may contain electronic images (called a “single-pixel GIF” or “web beacon”) that are used to count users who have visited that page, or to access certain cookies.
How We Respond to Do Not Track Signals. We do not currently respond to “do not track” signals or other mechanisms that might enable Users to opt out of tracking on our Site.
Mobile Services. (Registered Users only). We may also collect non-personal information from your mobile device if you have downloaded our mobile application (the “Application”). This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the Application, and information about the type of device you use. In addition, in the event our Application crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our Application. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.
3. Communications and Disclosures
From Art Farms. Art Farms sends automated service messages to Guests via email and / or text pertaining to upcoming or recent Venue reservations or other core functions of the Services, such as confirmations, reminders, and/or invitations to provide customer feedback (“Service Communications”). In addition, Guests and Registered Users may also opt in to receive promotional notices, special offers, and other related information from Art Farms (“Marketing Communications”). You may always unsubscribe from Marketing Communications. However, so long as you use the Service, we may send essential Service Communications to the contact information associated with your Account.
From Venues. Venues may independently use the Platform to send Guests Service Communications and, if opted in by a Guest, Marketing Communications. Communications sent directly from a Venue via the Platform are subject to this Policy, but communications sent by a Venue outside of the Platform are subject to the the Venue’s policies and practices.
Third Parties. Art Farms will never sell, rent, loan or otherwise distribute any of your personal information (including but not limited to your name, email address, phone number or any other identifiable information about you) to any third party except as set forth in this Policy without your prior, express written consent.
Legally Mandated Disclosure. Notwithstanding anything to the contrary in this Policy, Art Farms may be required to disclose Personal Information in response to inquiries by formal law enforcement, or in cases permitted by the United States’ CAN-SPAM Act of 2003 (CAN-SPAM), the European General Data Protection Regulation and its implementing laws, Japan’s Personal Information Protection Act, or other laws governing the use and disclosure of Personal Information.
Registered Users can view and manage their Account information, including any associated Personal Data, by clicking on the “Account” link at the top of the login page. Guests and Registered Users may at any time contact Art Farms at [email protected] or as set forth in Section 10 to request that all Personal Data be deactivated.
5. How Art Farms Protects Data
Art Farms uses a state-of-the-art, multi-layer encryption algorithm and makes its best efforts to ensure that all of your Personal Data and Account information is secure. Art Farms stores all Personal Data on secure servers. Art Farms continually monitors and implements changes and improvements that become available in the electronic data security industry to maintain the security of Personal Data in our possession.
6. A Note About Children
We do not intentionally gather Personal Data from visitors who are under the age of 13. If we learn that a child under the age of 13 has submitted Personal Data to Art Farms, we will attempt to delete such data as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at [email protected] or as set forth in Section 10.
7. Changes to this Policy
Any changes to this Policy will always be posted to this page of the Site, along with the effective date of the updated Policy. You should check this page periodically to stay abreast of any such changes. Art Farms will never make changes to the Policy that violate any applicable privacy laws. For any material changes to the Policy, we will notify you via email or by placing a prominent notice on the homepage of our Site.
8. Disclosure, Correction, Control of Personal Data
If you wish to have Art Farms disclose what Personal Data of yours it holds, and / or how Art Farms obtained such information, or if you desire the correction, suspension of use, or to be informed of the purpose of use of Personal Data by Art Farms, please contact Art Farms as set forth below. Art Farms will process such request in compliance with all applicable privacy laws, but may first confirm that such request has been made by you personally.